‘THE FIRM’ was founded in 1999, by architects Sundeep Gwash and Vishal Shah. Today, it has grown to become a well-established, multi-design practice offering integrated architectural design consultancy services for new construction as well as redevelopment projects.

The practice broadened its scope with the inception of ‘THE FIRM Projects’, offering ‘Design & Build’ services to its clients, with a promise of quality and timely delivery of projects.

It also diversified its realm by providing specialized services to media facility industry in India as well as abroad, as a separate focus since 2003.

In early 2008, the practice consolidated its global presence by establishing its first international office 'THE FIRM ASSOCIATES UK LIMITED' at London.

 
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Purview of Services

  • Integrated Building Design

  • Landscape design

  • Urban design

  • Media facilities

  • Interior design

  • Project Planning & Support

  • Statutory Approvals

  • Branded Environments

  • Green Building Design Facilitation & Certification

  • Project management

Purpose

Our aim is constant endeavor towards always being the highly respected design firm, known for its design excellence, great organization and, of course, happy clients.

We always love to work with well-informed clients, who share our passion for design and innovation.

Clients, who are socially conscious and who believe in preserving our natural resources.

We work undeterred, towards a dream, where we are able to make a remarkable difference towards the betterment of the world around us.


Philosophy of Work

 

We realize that simply fulfilling the basic functional needs of a project often results in only mundane solutions. But, including the more elusive and less utilitarian aspects, paves the way for higher architectural quality.

We embed Sustainability as an intrinsic part of our design philosophy.

We continuously scrutinize our work. We look for any shortfalls. We correct them.

We invest substantially in research. This endows us with the ability to deliver globally competent solutions to our clients.

Architecture is essentially the users' response, their emotional content, towards the spaces created. This forms the basis of our philosophy at THE FIRM.

Our emphasis on the social dimension; is an acknowledgement that architecture is generated by the needs of people. Needs; can be both spiritual as well as material.

We look at each project distinctively and base our design concept and solution on its very unique and special conditions. Our functional spaces and buildings balance the cost and benefit factors reasonably. The central concern of our practice is design excellence. We achieve this through active collaboration with clients and specialists.

Visualization and graphic presentation is essential for our informed clients, but it is not merely restricted to that purpose. At our practice, this is simply the way to design. Interestingly, THE FIRM has been pioneering in India for adopting BIM (Building Information Model) and is proud to have it as its forte.

Our clients benefit largely with our design visualization and pre-construction through all stages of the project.


People

We adhere to the 5 E principle in our studio.

  • Educate

  • Encourage

  • Evaluate

  • Empower

  • Enhance

We acknowledge that our commitment to our vision and purpose; is primarily dependent on our people. After all they uphold and deliver to the professional standards of the organization.

We take up the responsibility for training our staff to upgrade their skills. To this end, we incorporate various training programs in work schedules at our practice.

We also ensure that our team is well-rewarded for great performance, allowing them healthy scope for their personal and professional development.

Our work environment has been designed to both stimulate as well as enhance productivity.

 
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Hear from our clients and associates

Rajan Bandelkar // President, NAREDCO l Founder & MD, RAUNAK GROUP

“I take pride in endorsing and congratulating Vishal Shah, Sundeep, and Deepika Gwash for their exceptional contribution to our real estate industry. Their meticulous eye for detailing and understanding the DC regulation and their never-say-no attitude have been pivotal to our success and theirs.”

Suresh Jaisinghani // MD, VIDEO PALACE PVT.

“Every visitor, every employee loves the facility. Specially the blend of various colours schemes used in our project.”

Hariharan // Indian Playback Singer

“Proportion, shapes, forms are common features in any form of art. Great work!!”

Roger D’Arcy // Recording Architecture, London

“The principals, architects Sundeep Gwash and Vishal Shah, and their team have worked closely with me on all of RA’s Indian projects (and increasingly overseas) since the first and highly successful collaboration on the Sound City film mix theatre in 2002. Their development of sophisticated CAD drawing and 3D modelling programmes has led to their pivotal involvement in RA projects as far afield as Istanbul (Babajim), Kiev (Le Doyen) and Doha (PEO), occasionally having input into UK projects and various feasibility studies around the world (Mosiflim, Russia). It is fair to say that without the close bond developed between RA and THE FIRM, RA’s unparalleled success in India would not have been achieved.”

Brij Gupta // Proviso Group

“THE FIRM is an excellent professional firm headed by expert professionals. We like their on-time and very detailed delivery of all our requirements. They have a very hard working and problem solving attitude”

Mr. K.S Rekhi // Partner, TRICITY REALTY LLP

“Service with a smile' is associated more with the hospitality industry, than with an architects' firm. However this was our experience in dealing with THE FIRM, which was appointed by us for our project 'Panache' in Seawoods. Amongst many traits they have, we found them to be responsive, accurate and highly professional; this encouraged us to give them more projects in our company.”

Meetesh Sugla // Founder & CEO, Mera Ghar

“Vishal, Sundeep and Deepika  have vision, architectural integrity, they listen to the clients needs and desires, budget range and have excellent communication skills. Their design scope can fit anywhere in the world, but they do not forget their local roots in India.  They are a pleasure to work with. I admire them both as professionals and friends. My project was an affordable housing project and I was surprised to the in-depth details they could put in the design with regards to the daily use of end users in the house and amenities with it. They convert limitations to strength because of the gift of seeing things differently.

I could go on, but in conclusion, THE FIRM team utilized their talent and listened to what I wanted. It is always a joy to work with the team and I will keep working with them.”

Niraj Sanghai // Business Head, PRIME FOCUS

‘‘THE FIRM is a dynamic professional company that actually cares about their clients’ needs. They were always there to answer our queries. They worked hard with us all the way, in building up our dream facility at Royal Palms, Goregaon. Though we had our share of frustrations during the process when there are regular deadlines and pressures and THE FIRM hankering after us for giving decisions and approvals, but at the end of it, we understand it was all worth it and the genuine efforts put in by THE FIRM, their understanding and quest for design excellence are appreciated.’’

 
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Hear from our people

Aparna Sawant // Architect THE FIRM (2012-Present)

‘‘My journey at THE FIRM since 2012 has been nothing but a steady learning curve. I am never afraid of taking new responsibilities and challenges at work, given the supportive and encouraging work culture. I get to be part of a variety of projects that makes me thrive at work everyday. Our relentless focus on quality, improvement and design excellence at THE FIRM is something I take pride in.’’

Akanksha Chakravorty // Architect THE FIRM (2013-2018)

‘‘From the first day of entering “THE FIRM” as an under confident fresher to the last day, resigning as a proud Project Architect, this place has not only taught me the techniques of architecture but also, life skills.’’

Hitomi Takano // Architect THE FIRM (since April 2019)

‘‘Since I joined the FIRM in April 2019, I was given opportunity to get involved in architecture as well as interior design projects. Though I had designed several apartment buildings in Japan, the ideas of planning are somewhat different here, due to difference in culture and context. But I was able to adapt fast, given the support of other kind studio members and the design feed-backs given personally by the Principal Architect & Design Head. I am excited working at THE FIRM where I enjoy the friendly atmosphere of shared learning and knowledge everyday.’’

Premdatt Ojha // Manager Q & E THE FIRM (since 2003)

‘‘I joined THE FIRM way back in 2003. Since my first day till now, I have always been encouraged to keep up learning. I take pride in acknowledging that I have witnessed my professional growth along-with the growth of practice over the years. THE FIRM is like family to me.’’